Thursday, 8 September 2011

“To an ever greater degree the work of art reproduced becomes the work of art designed for reproducibility. From a photographic negative, for example, one can make any number of prints; to ask for the authentic print makes no sense.”



This, quoted by Walter Benjamin, argues the fact of authenticity of such designs which are made to be reproduced throughout the world continuously 
I would have to disagree with Benjamin's thoughts towards this subject, as my belief of this such 'art' that is reproduced is not art anymore, but a common piece of artefact which is but a 'visual noise'., beautiful but worthless and insignificant.
 Art works, which have a limited number of original copies, is seen more as authentic as opposed to designs which are reproduced indefinite, making them of less value and it can be obtained by everyone.  Although these are my thoughts I still believe that digital design and manufacture still can have a place in authenticity role. Since the first sketch work was reproduced for have still been many handcrafted objects, including paintings and labour worked furniture, which have had an authentic quality and more greatly appreciated. For example the artwork of Scott Campbell, who created the series “Make it Rain” which has been made of American dollar bills using a laser printer to create this model it has been manufactured through a computer designed program yet still is of authenticity. This is art that is designed not to be reproduced.

Bibliography
Wikimedia Foundation, I. (last modified 2011, Septemeber 13). Wikipedia. Retrieved September 8, 2011, from Wikipedia: http://en.wikipedia.org/wiki/Noise#Visual_noise
101 Media Lab Limited. (2011). Hypebeast. Retrieved Septmeber 8, 2011, from Hypebeast.com: http://hypebeast.com/2009/04/scott-campbell-“make-it-rain”-exhibition-recap/


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